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| Registros recuperados: 11 | |
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| Krueckeberg, Harry F.; Sullivan, Timothy. |
| The purpose of the research on which this report was based was to determine the projected impact that an aging American market could have on retail food stores. A survey was sent to 2,600 households resulting in a total of 721 responses. The data were analyzed to determine present retail food store selection criteria and food purchasing behaviors compared with behaviors projected for the year 2000. Several recommendations for food retailers were made based on the results of the survey. The survey respondents did not project significant changes in store selection criteria between 1989 and the year 2000. Service requirements did differ. Home shopping and grocery delivery were projected to be more important in the year 2000. Shopping and food... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1990 |
URL: http://purl.umn.edu/26994 |
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| Krueckeberg, Harry F.. |
| Retail food store employees presumably improve the level of satisfaction customers realize during a shopping trip. A review of the literature revealed few significant contributions supporting or refuting this contention. A telephone survey of 505 households in Fort Collins, CO during the Fall of 1988 was conducted to generate information on retail food store employees helpfulness. The findings revealed little explicit impact of helpfulness. Statistical analysis determined a number of relationships between dollars spent in a store and the perceived level of employee helpfulness. Retail food stores were not selected, patronized nor avoided based exclusively nor extensively on perceptions of employee helpfulness. On the other hand, employees were... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Labor and Human Capital. |
| Ano: 1990 |
URL: http://purl.umn.edu/26970 |
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| Krueckeberg, Harry F.. |
| This report is based on research initiated to determine the potential role of observation methodology in market plan development. This report is based on 100 observations conduced in a supermarket dairy department. The findings have implications for market planning, merchandising and communication strategies. As a pilot project, the results are not based entirely on randomly selected customers. This reports represents efforts to apply and refine the observation technique and not necessarily to convey results that can be projected to all shoppers in a supermarket. Further work is being done to accomplish random observations. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1989 |
URL: http://purl.umn.edu/27913 |
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| Registros recuperados: 11 | |
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